Site Perfect Research offers more than 36 years of combined consulting and management experience in retail and other industries. We have worked on projects for over 100 regional and national retail chains, from supermarkets to membership warehouses to major shopping center developers. We have conducted over 1,200 in-depth site evaluation studies and dozens of strategy studies in most U.S. metropolitan areas and a large number of smaller markets in the U.S. and Canada.

Site Analysis

Trusting intuition alone is a risky way to choose a business location. Highly accurate sales forecasts for new units require intimate knowledge of the market area coupled with good forecasting systems and an experienced analyst. We examine specific local and regional factors to define trade areas as well as evaluate competition and the specific characteristics of the prospective sites. State-of-the-art forecasting systems form the cornerstone of our analyses. Our reports reflect our extensive experience in this specialized field. The reports provide clear action-oriented evaluations and make extensive use of thematic maps, graphs and charts to effectively communicate the results. Field analysis videos are also provided upon request.

Site Perfect Research, Inc. will provide the combination of products and services that work best for you:

Sales Forecasting

Sales forecasting is one of the keys for planning the growth of your business. It identifies the factors that most profoundly impact performance. Sales forecasting also identifies over- and under-performing units relative to their market potential and it forms the basis for successful site selection and strategic store deployment.

Our solution is to develop a logical, consistent, cost-effective and accurate sales evaluation program. Our sales forecasting systems employ a variety of models, analogs, and regression analyses to estimate sales from within and beyond the trade area. Through disaggregation (e.g., at the map section level) and convergence analysis (using the model simultaneously with analogs and normal curves), our systems produce the most accurate sales forecasts achievable.

Target Marketing

Imagine six categories of customers, ranging from those who you know will buy your products to those you know just won't. Is there any reason to waste your precious mail budget on folks that just are not interested?

Our research will also enable you to conduct test mailings at low costs to provide statistically valid information on what types of returns you can expect on full scale (non-test), targeted mailings.