Site Perfect Researchlocation matters

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Growing Your Business - It's Our Mission

 
Growing your business takes constant nurturing.  It requires the concerted effort and care of many people with a wide set of professional skills and abilities.  Moreover, your business must adapt to changes in shopping behavior, competitive challenges and the wider economic environment.  SPR is ideally positioned in the location consulting field to help your business grow and thrive.
 

Here are just a few of the reasons Site Perfect Research should be your company’s site selection service provider.

 

1)  We focus on sales forecast accuracy not just the underlying potential in a trade area.  There are a multitude of factors that can enhance or inhibit converting a reservoir of potential into actual sales.  Our models are targeted at making those distinctions.  In this highly competitive marketplace you cannot afford to employ anything less than the best practices for site analysis.

2)  Site Factors: nobody in the business is better at developing composite site factor measurements.  We have found in our work with a multitude of retailers that site characteristics can have a 25% to 40% plus/minus impact on store performance. That is easily the margin of success or failure for many locations. Our site ratings are built on the solid foundation of quantitative measurement on your stores’ experience, not educated guesswork or industry averages.

3)  One key to retail health is the dynamic tension between cannibalization and “sales lift” from brand awareness /loyalty.  SPR models are finely tuned to weigh the relative contribution of each from location to location.

4)  We evaluate the impact of 11 Area Type classifications (urban core, suburban, urban fringe, small markets, etc.) on trade area definition, sales penetration patterns, inflow of sales from beyond, etc.  This proprietary classification scale is one important key to distinguishing a site’s ability to achieve a desired market share.

5)  We specialize in store deployment optimization across market areas.  While many firms offer this service, we offer the experience, tools and training that take this to a higher level.  We offer an initial strategy for existing or new markets and provide constant monitoring and reassessment over time.

6)  No matter the nature of our engagement you can be assured that we will be completely transparent and collaborative.  One of our primary company missions is to “teach our clients to fish”.  All the learnings we uncover will be shared as deeply within your leadership team as possible.  This maximizes the value of our research for your company, carrying over to Marketing and Operations.

7)  SPR can serve as your complete out-source site selection service provider (doing all the market deployment and site evaluation work) or we can imbed a complete in-house solution to be run by your personnel - or a multitude of other flexible modes of service delivery.  

8)  Proven experience.  With a current roster of over 75 clients and well over 30 years of work in this field by our primary consultants working with hundreds of businesses you can be assured of high quality results and top notch service.

9)  We offer a variety of pricing options - ranging from standard fee-based services to long-term contracts where your company pays only for the stores it opens (franchisee option only: where the entire cost is passed on to the franchisee -corporate cost).

 
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