As a $580 billion industry with nearly one million locations, this retail segment is very fragmented. Brand development is crucial and each restaurant concept formulates a very particular patronage (customer profile). Consequently the best sales forecasting systems understand the importance of specific solutions tailored to their brand, i.e., generic approaches are unreliable and what works for one chain will not reflect the opportunity for another. Moreover, the competitive landscape is packed with competitors and thus determining competitive impacts are challenges best handled by experienced professionals. 

Site Perfect has a wealth of experience working with restaurant operators and we are experts dealing with the unique parts of this business including daytime employment, shopping movement (bias) and synergistic co-tenancies. Franchises make up a large share of this business. SPR has experience navigating/bridging the needs, requirements, and perspectives from both franchise corporate and individual franchisee sides of the business.

Food specialty retail is especially challenging, serving small niches that are dependent on customers with very particular lifestyles. They can be highly impacted by perceptions of convenience, surrounding synergies and the location relative to the interaction of work, home and shopping. 

We have worked with Peet’s Coffee, Bruster’s Ice Cream, Sonoma Valley Bagel, Pasqua Coffee, Coco’s/Carrows, Marie Callender’s, and Tropical Smoothie Café among others.