Site
Perfect
Researchlocation matters

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  • Crowded Mall
  • Bursting Data
  • FingerPoint
  • Charting A Course
  • Women Owners
  • Man Staring Into Future
  • Shopping Girl
  • Shoppers at Mall
  • SPR Word Cloud

  • Precision sales forecasting is the cornerstone of successful retail growth
    Precision sales forecasting is the cornerstone of successful retail growth

     

    SPR’s core service involves the development of highly accurate sales forecasting systems tailored to the unique performance characteristics of each client’s business.  We can help transform your site location opportunities from good to great, substantially increasing your profits.

     

  • Optimal distribution of stores in a market is a major challenge for companies of all sizes
    Optimal distribution of stores in a market is a major challenge for companies of all sizes

     

    The more competitive and saturated a market area the more difficult it is to derive the marginal value of competing location opportunities and their interrelationship.  Our store network recommendations are optimized to raise average store sales volumes while reducing cannibalization.

     

  • Understanding the true “profile” of your customers requires much more than demographic analysis
    Understanding the true “profile” of your customers requires much more than demographic analysis

     

    Uncovering the true shape and varying weight of the demographic and lifestyle dimensions of your customer base necessitates a comprehensive approach that incorporates the influence of factors such as competition, site characteristics, distance, retail synergies, dominant shopping patterns, etc.

Talented

Creative
We have developed some of the most important innovations in business location procedures: Area Type classification systems, shopping bias coding, secondary trade area delineation, and competitive impact measurement.
 
Dedicated
When engaged on a project we work tenaciously until the objectives of the research are achieved.  We tend to go "above and beyond" to make sure our clients are confident in our findings and satisfied with the quality of the work product.  We view our relationships in the long term perspective, knowing our extra efforts will be rewarding to all.

Focused

We are experts with a deep background in site location, not a firm that dabbles in this field as part of a larger scatter-shot "market research" program.

 

SPR has the experience and skills to get the job done right.  While our research, tools and findings have broader application potential, we are not interested in up selling to other programs.  We concentrate on what we do best!