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The Strategic Site Analysis Tool



SitePro™ is the solution for all real estate executives looking to make informed location decisions possible. Clear bottom-line results, not just regurgitation of demographics. This comprehensive GIS software program provides strategic as well as individual site analysis capability. This easy-to-use software delivers professional market research on your desktop/laptop. The results of a SitePro™ analysis are conveyed in relative performance ratings or site indices which are displayed in thematic maps and reports.


  • Calibrate SitePro™ to your company's specific set of demographic, competitive, distance, and site-oriented variables

  • Determine the optimal deployment of units based on selected criteria, including minimum sales thresholds and maximum sister unit cannibalization rates

  • Create dynamic trade areas for each site

  • Produce accurate "what-if" scenarios and forecasts for each possible combination of real estate choices - at any geographical level!

  • Examine thousands of sites at a time

  • Know the impact on your sales as the competitive environment changes

  • Work intuitively in the MapInfo GIS environment

  • SitePro™ is available and customizable for many different business applications, including retail, banking, and real estate. Comprehensive strategic deployment analysis has never been easier and more responsive to the rapidly changing marketplace.

    Download a SitePro™ Demo Now! (2.4mb)
    (You must have Powerpoint to run this demo. Click on slides to advance.)






    SitePro™ Product Features and Prices

    SitePro™ is offered in three packages: Standard, Professional, and Custom. Call for more information about powerful new features included in SitePro 4.0 version - released June 2002!


    Features Standard Professional Custom
    Annual License Fee (one user)
    Technical Support (one year)
    $6,250
    $695
    $8,500
    $795
    call for
    a quote
    Model & Forecast Formulas
    User input variables & formulas X X X
    Demographic factors X X X
    Competitive factors (distance & count) X X X
    Site characteristics X X X
    Save and re-use formulas X X X
    Print formulas X X X
    Sample formulas X X
    User specified custom features & functions X
    Select locations to Analyze
    Point-and-click individual sites X X X
    Drag-n-drop a grid covering any geographic area X X X
    Use an existing table of sites X X X
    User-specified custom features & functions X
    Select Competitors
    Include any number of competitor types X X X
    Point & click to add/remove competitors X X X
    Use an existing table of competitors X X X
    User specified custom features & functions X
    Analysis
    Define dynamic trade areas X X X
    Customize trade area definitions X X X
    Calculate relative index (sales forecast) X X X
    Trade area geography exclusions X X X
    Input sales from beyond trade area, as % of total X X X
    A priori analysis X X X
    Evaluate "Secondary Trade Area" X X
    Automatic market optimization X X
    Sales cannibalization calculation X X
    Drive-time analysis X
    User specified custom features & functions X
    Results Output
    Relative Index summary maps X X X
    Relative Index detail maps (penetration by map section) X X X
    Summary reports X X X
    Save session, archive and send to others X X X
    Export all data X X X
    Graphs: Scatter, line, histogram, pie X
    User specified custom features & functions X
    Add-On Modules (sold separately)
    Market share analysis X
    Industry standard & custom formulas X X X

    Multi-user discounts and individual training available


    Site Perfect Research, Inc.,
    776 Stetson Street, Moss Beach, CA 94038
    Telephone: 650-728-8628 Fax: 650-728-2317
    spr_info@siteperfect.com

    Copyright © 2003 Site Perfect Research, Inc.
    Revised January 10, 2003