These are your customers:	These are your customer trends:

• map accurate trade areas based on customer surveys, revenue concentration, or POS data
• identify and quantify the effects of trade area cannibalization
• accurately define demographic profiles of your customers

rapidly identify market opportunities

TrendMap is available as a standalone MapInfo or ArcView compatible program, MapBasic application, or as an embeddable DLL for application developers.

TrendMap output format options include MapInfo .TAB and .MID/.MIF, ArcView .SHP, and Atlas .BNA format files.

TrendMap uses a proprietary spatial filtering algorithm developed specifically to address trade area definition using customer based point-of-sale data.

TrendMap is fully documented, and runs under Windows 3.1, '95, and NT.
 

How TrendMap Works:

Traditional trade area analysis evaluates customer response relative to a pre-defined unit of geography, such as ZIP Codes, census tracts, or block groups. TrendMap uses a unique radial filter-based spatial modeling algorithm that is not constrained by these artificial boundaries, and provides a uniquely accurate representation of the extent and concentration of customer-based point-of-sale information.

TrendMap was designed for the end user, and employs an intuitive, menu-driven interface.

TrendMap offers a wide range of options for specifying the manner in which your point-of-sale data are mapped.

Three distinct options for calculating the value of points which fall within the defined radii are available:

• Density: The density of observations
• Sum: The total attribute value
• Average: The average attribute value

TrendMap offers three automatic settings for the physical resolution of the output file. Additionally, the user can manually define the resolution desired.
 

Site Perfect Research, Inc. offers a wide range of trade area analysis services  which employ the TrendMap^TM technology and a full line of off-the-shelf desktop mapping software and data products. We are value added resellers for most major providers of street files, boundary files, demographic data, satellite imagery, shopping center and traffic count data.

We also offer a broad suite of services , including geocoding, map production, data reformatting, site selection, demographic profiling, trade area analysis, sales prediction modeling, custom application development, and more!