What's in Store for the Future

Solution: Using data collected by phone surveys and customer response forms, Vertical Mapper is used to create a gravity model that calculates, not only the relative influence of each store location on the surrounding populace, but how the addition of a new store will affect the existing locations and even project the potential sales volume of the new store. 

Result: It appears that a new downtown store will draw too much business away from three of the existing stores. The chain decides not to risk their current success but, instead, takes other steps to strengthen their relationship with downtown customers.

Problem: With the enormous infrastructure costs associated with installation of a wireless communications system, it is critical to determine the optimum location for transmission towers using such criteria as surface elevation, land use (clutter type), in addition to current and projected usage demands on the system. 

Solution: In a fully integrated desktop mapping environment, this multidimensional data can be effectively organized and analyzed to generate answers to complex siting decisions. Vertical Mapper can be used to convert point files of signal strength into grid maps displaying the coverage of receivable signals over broad map areas. 

Result: In Vertical Mapper, RF engineers calculated viewshed maps, using a 4/3 earth curvature correction model and existing digital elevation files, that revealed vital information to assist in selecting sites for tower placement. 

Problem: A municipal government must proceed with construction of a new landfill operation on the edge of the city. The planning committee must reassure property owners that, once operating, the site will not impact visually on their neighbourhoods. 

Solution: Using current topographical data, Vertical Mapper is used to create a 3D model of the land surface. An aerial photograph of the subdivision, including the proposed landfill area, plus major roads, is draped on top of the 3D surface. Viewing the model at different angles and perspectives depicts how the site will visually affect the land. 

Result: The majority of the residents conceded that the proposed landfill site, situated on the far side of a high knoll, will not be visible from their homes. In addition, the municipality has mapped a new access route to the site that will avoid any residential areas.